Agentic marketing is here. Know where your stack stands.
Vendor-neutral by structure, not by claim. Built for ANZ agencies and brand-side teams operating media at scale. Anchored by a scored Diagnostic.
Five functions. Sixteen channels. One layer of control.
Agentic buying starts in the functions that plan and run a campaign, then reaches every channel it is bought and measured in.
Diagnostic first. Everything else builds from that finding.
The Diagnostic is standalone or prerequisite. Mapping, the Roadmap and the Retainer cannot start without it. The findings shape what comes next, in that order.
Diagnose
A scored readiness report. Baseline, risk register, and platform dependency map.
See the Diagnostic →Map
Evaluation criteria and a procurement readiness brief, built from your risk register.
See Mapping →Roadmap
Near-term moves you won't regret. Later moves with named triggers, sequenced by dependency.
See the Roadmap →Retain
Quarterly review of the roadmap's assumptions and triggers. Standing independent counsel.
See the Retainer →Pricing is anchored by component and scope, and set in the scoping call. The structure is fixed; the figure depends on the size of the stack, the urgency, and which components are in the engagement.
Advertising is becoming agentic. Control is the only thing you get to keep.
Within three years, agents will plan, buy and optimise most media without a person in the loop. That shift is not a risk to manage. It is the operating environment.
The winners will not be the teams running the best campaigns. They will be the ones who built the constraints agents have to buy inside, and kept rebuilding them as the market moved.